Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The
Read more →4 Simple Blog Rescue Tricks Wouldn’t you know it. I began lecturing people about how to stay consistent with their blog regimen, and then I fell off the planet. I’m off my soap box now, thank you very much. In this post I’m just going to share
Read more →I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it’s kind of like watching a butterfly leave its cocoon. Once it is out in the world it
Read more →Any good marketing strategy today includes high quality optimized content. As a content marketing strategist and copywriter, I work on projects of all kinds, including website development, blogs, press releases and email marketing. And I find that business owners often do not fully understand the importance of
Read more →Back in the Day Before Blog Marketing… When blogging hit its tipping point and entered our collective consciousness, it was known as a web log, and it was for nerds and pundits. Don’t quote me on this. I am just thinking back to what I recall about
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Welcome to Part 4 in my four-part blog-to-eBook series. Part 1 described three different methodologies for writing an eBook by blogging. Part 2 described how to write and polish your eBook. Part 3 provided information on publishing your eBook. For this final post, I’m going to provide
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The rewards of self publishing are many, and include having a product to sell from your site, building credibility in your niche, and obtaining speaking engagements. In Part 1 of this series on writing eBooks by blogging, I covered planning, organization and three methods of blogging your
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Press releases are one of the best kept secrets of internet marketing. Why more businesses do not take advantage of this fabulous resource for online visibility, content generation, backlinks and SEO is beyond me. My theory is that many business owners a) do not understand the benefits
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