Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The
Read more →I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it’s kind of like watching a butterfly leave its cocoon. Once it is out in the world it
Read more →Welcome to the first installment of my “Success Story Saturdays” blog theme. Success Story Saturdays will be about profiling businesses that have burst through the endless fog of marketing messages to stand out, cultivate customer loyalty and grow. I’d like to introduce you to a little organic
Read more →Did you know that the first press release was published in 1906? Or that P.T. Barnum invented outdoor advertising with big eye-catching posters? So whenever you see a billboard, think circus! I found this fun infographic in a great PR post from storylinePR. Check it out here: The Past, Present
Read more →
Welcome to Part 4 in my four-part blog-to-eBook series. Part 1 described three different methodologies for writing an eBook by blogging. Part 2 described how to write and polish your eBook. Part 3 provided information on publishing your eBook. For this final post, I’m going to provide
Read more →
Press releases are one of the best kept secrets of internet marketing. Why more businesses do not take advantage of this fabulous resource for online visibility, content generation, backlinks and SEO is beyond me. My theory is that many business owners a) do not understand the benefits
Read more →
Recent Coments