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Posts Tagged ‘marketing’

Dress up Your Content with Royalty Free Images

My Gift to You: How to Get Free Images for Your Content Content, blessed content. Many of us are writing and publishing blogs and other content for many reasons – for marketing, SEO, brand evangelism, education, authority and so on. And we need some go-to sites for

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How to Follow Your Press Release Around the Internet

I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it’s kind of like watching a butterfly leave its cocoon. Once it is out in the world it

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Weird But Effective Content Marketing: Best Facebook Pages

For this Weird Wednesday post, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along

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How to Be a More Creative Community Manager with Content Marketing

This week’s “How To Tuesday” post is about how community managers can get more creative with brand building and engagement. These tips come to you fresh from Italy, via my friend Fabrizio Faraco who is leading the way with social media marketing in the land of frothy

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How an Independent Minneapolis Wedding Photographer Keeps Busy

Gianna, award winning Minneapolis wedding photographer and owner of Gianna’s Photography, is busy. VERY busy. At last count she was already booked for 23 weddings this year, and it’s only mid-February. For this week’s edition of Success Story Saturday, I’m sharing the story of how Gianna uses

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How a Fat, Sick and Nearly Dead Guy Got Over 100,000 Fans

This week’s Weird Wednesday post is about a guy who created a brand and a movement by changing his life. But he didn’t just make a big change, he also made a feature length documentary about it. And he shared his story in a way that inspired

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How to Add Your Blog on LinkedIn

This “How To Tuesday” post is about adding your blog to your LinkedIn profile. Yes, “there’s an app for that.” The blog link app will display links to your most recent blog posts as well as to the blogs of others in your network. Here’s an image

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Content Marketing Meets Magic Beans

Welcome to the first installment of my “Success Story Saturdays” blog theme. Success Story Saturdays will be about profiling businesses that have burst through the endless fog of marketing messages to stand out, cultivate customer loyalty and grow. I’d like to introduce you to a little organic

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How to Optimize Content to Improve Your Content Marketing SEO

If you’re like a lot of business owners and entrepreneurs, you’ve been putting off learning how to optimize content. It’s not that you don’t care, or don’t want to know how. It’s just that it seems so techy and overwhelming and you are really super busy. Am

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Social Media Marketing Strategy: 5 Ways to Avoid Social Media Quicksand

Oh that sinking feeling. You’ve fallen into social media and can’t get up. And yet, you must climb out or you’ll be buried alive. It’s all too common for marketers to feel overwhelmed by social media because the opportunities for connecting are endless. But if you are involved

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