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Posts Tagged ‘content strategy’

Do Press Releases Help with SEO?

Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The

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Can This Blog Be Saved?

4 Simple Blog Rescue Tricks Wouldn’t you know it. I began lecturing people about how to stay consistent with their blog regimen, and then I fell off the planet. I’m off my soap box now, thank you very much. In this post I’m just going to share

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Weird But Effective Content Marketing: Best Facebook Pages

For Weird Wednesday this week, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along

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Why Are These Bloggers So Weird?

It’s Weird Wednesday, and today I’m highlighting an odd trend within the blogging community. Bloggers are often a quirky bunch to begin with. But having spent the last year finding my way around inside of the strange Middle Earth known as the Blogosphere, I’ve discovered it’s even

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Tips for Blogging with Themed Topics and Guest Bloggers

Have you been wondering how to make your blog more interesting, how to get more people to your blog, and how to post to your blog on a schedule? One good strategy can solve all of your blog challenges in one fell swoop: themed posts written by

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How to Optimize Content to Improve Your Content Marketing SEO

If you’re like a lot of business owners and entrepreneurs, you’ve been putting off learning how to optimize content. It’s not that you don’t care, or don’t want to know how. It’s just that it seems so techy and overwhelming and you are really super busy. Am

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Social Media Marketing Strategy: 5 Ways to Avoid Social Media Quicksand

Oh that sinking feeling. You’ve fallen into social media and can’t get up. And yet, you must climb out or you’ll be buried alive. It’s all too common for marketers to feel overwhelmed by social media because the opportunities for connecting are endless. But if you are involved

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How to Sculpt a David with Your Content Marketing

If you’ve ever stood at the base of Michelangelo’s magnificent David in Florence, you know the statue is larger than life. And it simply takes your breath away. My husband and I traveled for three weeks in Italy to celebrate our one year wedding anniversary in the

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Content Marketing Road Map for 2012

You’re feeling like a bull in a pen right now, snorting and stomping and ready to charge forth when the gate opens on 2012. But what are your goals? And how are you going to direct all that excitement and marketing energy toward effective strategies and techniques

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How to Include SEO Copywriting in Your Marketing Strategy

Any good marketing strategy today includes high quality optimized content. As a content marketing strategist and copywriter, I work on projects of all kinds, including website development, blogs, press releases and email marketing. And I find that business owners often do not fully understand the importance of

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