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Posts Tagged ‘content marketing’

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Do Press Releases Help with SEO?

On May 8, 2013   /   Content Marketing, Content Strategy, Press Release Marketing   /   Leave a comment

Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The

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6 Important Lessons Learned from My Blogging Regimen

On February 26, 2012   /   Blogging, Content Marketing, Social Media Marketing   /   11 Comments

Setting up a good blogging regimen and posting consistently is critical if you want to have a successful blog. The reasons for this are well documented, and include building credibility, developing a loyal readership and improving SEO. So I did it. Read on to find out what

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A Social Media Marketing Success Story

On February 18, 2012   /   Content Marketing, Facebook, Social Media Marketing, Success Story Saturdays   /   6 Comments

Keri Jaehnig of Idea Girl Media went rogue in December and announced a live event called the JANUARY JIG on her Facebook page. It was daring. It was different. And it was fun. Let’s see what happened…. Why is Social Media Marketing So Challenging? Let’s face it.

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Weird But Effective Content Marketing: Best Facebook Pages

On February 15, 2012   /   Content Marketing, Content Strategy, Weird Wednesdays   /   2 Comments

For Weird Wednesday this week, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along

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How to Be a More Creative Community Manager with Content Marketing

On February 14, 2012   /   Brand Marketing, Content Marketing, How To Tuesdays   /   12 Comments

This week’s “How To Tuesday” post is about how community managers can get more creative with brand building and engagement. These tips come to you fresh from Italy, via my friend Fabrizio Faraco who is leading the way with social media marketing in the land of frothy

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Why Are These Bloggers So Weird?

On February 1, 2012   /   Best Practices, Blogging, Content Marketing, Weird Wednesdays   /   34 Comments

It’s Weird Wednesday, and today I’m highlighting an odd trend within the blogging community. Bloggers are often a quirky bunch to begin with. But having spent the last year finding my way around inside of the strange Middle Earth known as the Blogosphere, I’ve discovered it’s even

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How to Add Your Blog on LinkedIn

On January 31, 2012   /   Blogging, Content Marketing, How To Tuesdays, Social Media Marketing   /   1 Comment

This week’s “How To Tuesday” post is about adding your blog to your LinkedIn profile. Yes, “there’s an app for that.” The blog link app will display links to your most recent blog posts as well as to the blogs of others in your network. Here’s an

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Content Marketing Meets Magic Beans

On January 28, 2012   /   Brand Marketing, Press Release Marketing, Success Story Saturdays   /   12 Comments

Welcome to the first installment of my “Success Story Saturdays” blog theme. Each Saturday I will profile a business that has burst through the endless fog of marketing messages to stand out, cultivate customer loyalty and grow. I’d like to introduce you to a little organic chocolate

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Gross Marketing 101

On January 25, 2012   /   Content Strategy, Online Marketing, Twitter, Weird Wednesdays   /   14 Comments

It’s Weird Wednesday! Our new weekly feature for Wednesday is all about weird but effective marketing methods. In this first post in this series, we’re talking about how companies have achieved results by being gross. Woo hoo. Gross Marketing Lesson 1: Expose It The first thing to

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How to Blog Your Way to Success (Guest Post)

On January 24, 2012   /   Best Practices, Blogging, How To Tuesdays, Online Marketing   /   4 Comments

Welcome to “How To Tuesdays,” a new weekly feature on Your Wish Marketing. I’ll be interviewing business and marketing professionals, creative services professionals and tech geeks about tools, techniques and strategies to help you get under the hood of your business and rev up the engine! Some

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