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Posts Tagged ‘branding’

Content Marketing Road Map for 2012

You’re feeling like a bull in a pen right now, snorting and stomping and ready to charge forth when the gate opens on 2012. But what are your goals? And how are you going to direct all that excitement and marketing energy toward effective strategies and techniques

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Facebook Page Tips: Building Your Contact List

I’ve been browsing Facebook business pages to evaluate what works well. Mine is a work in progress but it’s coming along thanks to my fabulous designers, and I am rather proud of it: www.facebook.com/YourWishMarketing. Right now I’m working on getting my landing page and welcome page integrated

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Blog to eBook Part 4: How to Market an eBook

Welcome to Part 4 in my four-part blog-to-eBook series. Part 1 described three different methodologies for writing an eBook by blogging. Part 2 described how to write and polish your eBook. Part 3 provided information on publishing your eBook. For this final post, I’m going to provide

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Three Easy SEO Tips to Improve Your Brand Marketing

SEO, or Search Engine Optimization, is challenging for many small business owners and entrepreneurs because it appears to take a lot of time, knowledge and skill. Large businesses with marketing budgets can simply manage their brand marketing by allocating resources. But what about the rest of us?

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Are Your Content Marketing Efforts Built to Last?

If you’re like me, you can get extremely distracted and overwhelmed by all the great content out there in cyberspace. I’ve decided to start distilling some of the juiciest stuff I find into some of my blog posts. This is about a set of gems tucked into

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Shift Happens

Ch-ch-ch-changes! I’m sure you’re familiar with the famous quote, attributed to John Lennon, that goes, “Life is what happens to you when you are making other plans.” I find that to be profoundly true in my life as a business owner, marketing consultant and mom. On any

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