Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The
My Gift to You: How to Get Free Images for Your Content Content, blessed content. Many of us are writing and publishing blogs and other content for many reasons – for marketing, SEO, brand evangelism, education, authority and so on. And we need some go-to sites for
4 Simple Blog Rescue Tricks Wouldn’t you know it. I began lecturing people about how to stay consistent with their blog regimen, and then I fell off the planet. I’m off my soap box now, thank you very much. In this post I’m just going to share
For Weird Wednesday this week, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along
It’s Weird Wednesday! Our new weekly feature for Wednesday is all about weird but effective marketing methods. In this first post in this series, we’re talking about how companies have achieved results by being gross. Woo hoo. Gross Marketing Lesson 1: Expose It The first thing to
Have you been wondering how to make your blog more interesting, how to get more people to your blog, and how to post to your blog on a schedule? One good strategy can solve all of your blog challenges in one fell swoop: themed posts written by
Oh that sinking feeling. You’ve fallen into social media and can’t get up. And yet, you must climb out or you’ll be buried alive. It’s all too common for marketers to feel overwhelmed by social media because the opportunities for connecting are endless. But if you are involved
If you’ve ever stood at the base of Michelangelo’s magnificent David in Florence, you know the statue is larger than life. And it simply takes your breath away. My husband and I traveled for three weeks in Italy to celebrate our one year wedding anniversary in the
You’re feeling like a bull in a pen right now, snorting and stomping and ready to charge forth when the gate opens on 2012. But what are your goals? And how are you going to direct all that excitement and marketing energy toward effective strategies and techniques
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