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Archive for the ‘Content Marketing’ Category

Do Press Releases Help with SEO?

Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The

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Dress up Your Content with Royalty Free Images

My Gift to You: How to Get Free Images for Your Content Content, blessed content. Many of us are writing and publishing blogs and other content for many reasons – for marketing, SEO, brand evangelism, education, authority and so on. And we need some go-to sites for

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Can This Blog Be Saved?

4 Simple Blog Rescue Tricks Wouldn’t you know it. I began lecturing people about how to stay consistent with their blog regimen, and then I fell off the planet. I’m off my soap box now, thank you very much. In this post I’m just going to share

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6 Important Lessons Learned from My Blogging Regimen

Setting up a good blogging regimen and posting consistently is critical if you want to have a successful blog. The reasons for this are well documented, and include building credibility, developing a loyal readership and improving SEO. So I did it. Read on to find out what

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A Social Media Marketing Success Story

Keri Jaehnig of Idea Girl Media went rogue in December and announced a live event called the JANUARY JIG on her Facebook page. It was daring. It was different. And it was fun. Let’s see what happened…. Why is Social Media Marketing So Challenging? Let’s face it.

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Weird But Effective Content Marketing: Best Facebook Pages

For this Weird Wednesday post, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along

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How to Be a More Creative Community Manager with Content Marketing

This week’s “How To Tuesday” post is about how community managers can get more creative with brand building and engagement. These tips come to you fresh from Italy, via my friend Fabrizio Faraco who is leading the way with social media marketing in the land of frothy

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How a Fat, Sick and Nearly Dead Guy Got Over 100,000 Fans

This week’s Weird Wednesday post is about a guy who created a brand and a movement by changing his life. But he didn’t just make a big change, he also made a feature length documentary about it. And he shared his story in a way that inspired

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How to Detect and Eradicate Blog Spam Comments

If you are finding weird links, offers and comment gibberish in your blog comments, you need to put some spam blocking measures on your blog. New bloggers often start out accepting all comments because they want their blog to have some activity. But even some well established

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A Small Business Success Story and a Young Writer Debut

It’s Success Story Saturday, and for today’s post we’re featuring a small business success story by a young writer named Jeff Barthel. Jeff is a freelance writer who has studied Journalism and Mass Communications. For this story, Jeff interviewed Charlie Cox, an executive at Wallace Carlson Printing

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