I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it’s kind of like watching a butterfly leave its cocoon. Once it is out in the world it
This week’s “How To Tuesday” post is about how community managers can get more creative with brand building and engagement. These tips come to you fresh from Italy, via my friend Fabrizio Faraco who is leading the way with social media marketing in the land of frothy
Welcome to the first installment of my “Success Story Saturdays” blog theme. Success Story Saturdays will be about profiling businesses that have burst through the endless fog of marketing messages to stand out, cultivate customer loyalty and grow. I’d like to introduce you to a little organic
You’re feeling like a bull in a pen right now, snorting and stomping and ready to charge forth when the gate opens on 2012. But what are your goals? And how are you going to direct all that excitement and marketing energy toward effective strategies and techniques
Learning to master Facebook for business seems like it should be easy, but it continues to befuddle entrepreneurs and corporate content marketing managers. And of course you also need to figure out how to integrate it with the rest of your content marketing and social media. Some
Did you know that the first press release was published in 1906? Or that P.T. Barnum invented outdoor advertising with big eye-catching posters? So whenever you see a billboard, think circus! I found this fun infographic in a great PR post from storylinePR. Check it out here: The Past, Present
SEO, or Search Engine Optimization, is challenging for many small business owners and entrepreneurs because it appears to take a lot of time, knowledge and skill. Large businesses with marketing budgets can simply manage their brand marketing by allocating resources. But what about the rest of us?
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