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Is Content Marketing the New SEO in the Wake of Penguin 2.0?

Content Marketing and SEO There are many ways to slice up the facts when it comes to content marketing and SEO, but one thing is certain. Content does not replace good search engine optimization methodologies. I think of SEO as the parade float that content rides on.

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Do Press Releases Help with SEO?

Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization. Some of us have gotten great results over the years with press releases for search engine visibility. The

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Dress up Your Content with Royalty Free Images

My Gift to You: How to Get Free Images for Your Content Content, blessed content. Many of us are writing and publishing blogs and other content for many reasons – for marketing, SEO, brand evangelism, education, authority and so on. And we need some go-to sites for

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Can This Blog Be Saved?

4 Simple Blog Rescue Tricks Wouldn’t you know it. I began lecturing people about how to stay consistent with their blog regimen, and then I fell off the planet. I’m off my soap box now, thank you very much. In this post I’m just going to share

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6 Important Lessons Learned from My Blogging Regimen

Setting up a good blogging regimen and posting consistently is critical if you want to have a successful blog. The reasons for this are well documented, and include building credibility, developing a loyal readership and improving SEO. So I did it. Read on to find out what

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How to Follow Your Press Release Around the Internet

I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it’s kind of like watching a butterfly leave its cocoon. Once it is out in the world it

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A Social Media Marketing Success Story

Keri Jaehnig of Idea Girl Media went rogue in December and announced a live event called the JANUARY JIG on her Facebook page. It was daring. It was different. And it was fun. Let’s see what happened…. Why is Social Media Marketing So Challenging? Let’s face it.

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Weird But Effective Content Marketing: Best Facebook Pages

For this Weird Wednesday post, I’m examining a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. The weird yet cool trick they employ from time to time is to create a blog post titled something along

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How to Be a More Creative Community Manager with Content Marketing

This week’s “How To Tuesday” post is about how community managers can get more creative with brand building and engagement. These tips come to you fresh from Italy, via my friend Fabrizio Faraco who is leading the way with social media marketing in the land of frothy

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How an Independent Minneapolis Wedding Photographer Keeps Busy

Gianna, award winning Minneapolis wedding photographer and owner of Gianna’s Photography, is busy. VERY busy. At last count she was already booked for 23 weddings this year, and it’s only mid-February. For this week’s edition of Success Story Saturday, I’m sharing the story of how Gianna uses

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