6 Important Lessons Learned from My Blogging Regimen
Setting up a good blogging regimen and posting consistently is critical if you want to have a successful blog. The reasons for this are well documented, and include building credibility, developing a loyal readership and improving SEO. So I did it. Read on to find out what happened.
My Six Blogging Lessons
I’m switching it up on my blog again, going forward, but my brief explosive experiment with blogging three times per week was truly educational. Here’s what I learned.
1. A Blogging Schedule Kept Me Consistent
My blogging regimen involved three posts per week, on Tuesdays, Wednesdays and Saturdays. This was a jump up from about once a week on a random day when I had the time and inspiration.
Knowing I had to meet a deadline put the fire in my breeches! I knew I had to get material together and find the time to shape it into something worthwhile. It was incredibly motivating. There is nothing like a deadline to keep you on track.
2. Choosing Themes Kept Me Focused
Themes are a great way to focus your blogging regimen. My schedule involved three themes: “How To Tuesdays,” “Weird Wednesdays” and “Success Story Saturdays.”
The Tuesday posts were all instructional posts about social media, content marketing and press release tips. Wednesdays were all about strange but effective marketing methodologies. Saturdays were stories about businesses that had achieved success and what others could learn from them.
To make sure I had content, I put together a survey on Survey Monkey that would give people a tool for sharing tips or writing a guest blog. I love this tool, and will continue using it.
3. An Active Blog Takes a Consistent Social Media Effort
This was not a surprise. It was simply a reality check. Committing to a blogging regimen involves more than finding an hour or two to write. It involves all the information gathering up front and then a considerable follow-up effort to make sure your post doesn’t just sit there unnoticed.
The real lesson was that I don’t always have the time available to do the kind of promotion I would like to do.
And by promotion, I mean interacting on blogs and social media platforms. By far, the most effective promotion method I’ve found is to leave comments on other people’s blogs, retweet other people’s content, and share their posts on Google Plus. This inspires them to reciprocate and helps build a strong community. I’ve gotten to know some amazing people this way.
4. Posts About Innovative Marketing Were the Most Fun
I had a blast writing about weird marketing methods. Some of it was “tongue in cheek.” In fact my most successful post in this series, hands down, was the one called “Why Are These Bloggers So Weird?” I wrote about some of my blogger friends and their “weird” but effective technique of promoting other people.
Innovation is exciting. I could write content like that all day.
5. Posts About Business Success Took the Most Time
I got immense enjoyment out of these posts as well. Writing about successful businesses is incredibly upbeat work, especially in this down economy. It takes time to really understand a business strategy enough to write knowledgeably about it, though. To do these posts justice took the most time of my three blog themes.
Another funny thing happened with these posts. Most people are not as forthcoming about their business successes as you might expect. I thought people would jump at the chance to talk about what makes their business tick, and they would quickly fill out the survey. Instead, I had to work hard to pull people’s stories out of them. While I love interviewing, again it comes down to available time.
6. “How To” Posts Were the Easiest
The “How To Tuesday” posts practically wrote themselves. Some required a bit of research, but since I learn something worth sharing about social media and content marketing on a regular basis, it’s a simple thing to channel that information into a post.
Wouldn’t you know it, right after I got this fabulous blogging regimen set up I got really busy and couldn’t keep the pace. So I have to reconfigure my blog schedule yet again.
Combining all six lessons, I’ll be writing “how to” posts one day per week on a scheduled day, TBD. Some will be content marketing tips, some will be business success and some will be about innovative (“weird”) marketing, all with a goal to provide my blog readers with valuable learning.
This new schedule will give me a full week to interact on social media and share my most recent post, and will actually free up more time to connect with my blogging community.
So that’s the sitch! If you have tips or ideas to contribute, please take my survey. I will either share your tips or post your content as a guest blog post.
What is working for your blog? Please share in the comments below. And be sure to follow my blog so you can get notified of new posts.
To your success,