Why Are These Bloggers So Weird?
It’s Weird Wednesday, and today I’m highlighting an odd trend within the blogging community. Bloggers are often a quirky bunch to begin with. But having spent the last year finding my way around inside of the strange Middle Earth known as the Blogosphere, I’ve discovered it’s even weirder than I had suspected.
What are some of these strange bloggers doing? I’ll tell you. Instead of promoting their own work, they promote other businesses and blogs. Now that is seriously weird. Don’t believe me? Take a look at this very weird stuff, my friends….
Martha Giffen, author of Be Social Be Rich, recently wrote a post called “Do Blogs Really Matter? These Do!” where she shows off the work of four other bloggers. Martha, Martha, Martha! Why wouldn’t you proselytize about your own work? After all, you’ve got an awesome book on Amazon.
Christy Birmingham, a freelance writer, poet and award-winning author of the blog “Poetic Parfait,” spends much of her blogging time reviewing other people’s poetry and music! Come on, Christy. How do you expect to get your own work promoted if you’re spending all that energy shining the light on other people’s stuff? Good luck trying to wade through the sea of comments she gets on all of her posts, by the way.
Anne Marie Dwyer (just call her “Red”), a prolific blogger at Momma’s Money Matters, hands out Gold Star blogging awards to other bloggers! She also interviews musicians and writers. And she recently promoted my first Weird Wednesday post on Google+ with a message titled “You Had Me at a Skull in a Blender”. Seriously, Red, what are you doing pushing other people into the limelight? We need to have a little talk about PR, honey.
Knikkolette Fahrendorf Church, of Your Social Media Mogul: When she’s not educating people with her short snappy video training and educational blog posts, she’s all over the Internet coaxing people into promoting each other. Now that’s just strange behavior. If I could hazard a guess, I’d say she has been responsible for at least 100 to 200 people improving their Klout scores and overall online visibility, if not directly helping them to land more clients. Why does she do this? I don’t know. Maybe you can learn something about this weird approach from her blog post about the Benefits of Online Communities.
Keri Francek Jaehnig, of Idea Girl Media. I don’t even know where to start with this gal. She takes the prize. At the end of last year she put out a blog post called “My 2011 Gratitude Honor Roll” highlighting the people and online communities that had made a difference in her business last year. (Again – it’s all about them! What is up with that?) But here’s the show stopper. She spent the entire month of January 2012 hosting a program she called “January Jig” featuring other business and marketing professionals in live interactive chats on her Idea Girl Media Facebook page. I’m not kidding! There was a different one every single day!
And it’s not just women. Men are out there promoting other people too.
Fabrizio Faraco, whose blog is available in both English and Italian, is also into the business of promoting others. He recently wrote a blog post about improving your online presence with content marketing that was devoted to highlighting the recommendations of another blogger. He’s just all about sharing! If you so much as comment on one of his posts or +1 his content, he’ll turn right around and promote you or give you a K+ on Klout.
And check this out. His Google Plus feed reads like a catalog of other people’s content!
Well, that’s just a brief survey of this weird trend, my friends. It’s happening everywhere. I may just have to cover this topic again because I have merely scratched the surface.
Please, if you have any insight at all as to why these weird bloggers are doing this, I beg you to share your thoughts in the comments below.
To your content marketing success,
p.s. Doesn’t anyone want a promo brochure anymore? Anyone? Anyone?